Siloed customer data, no single view
Two weeks to migrate. One profile for every customer after.
ResearchTechBrief migrates your data, flows, and segments while a forward-deployed marketer rebuilds them smarter, giving ecommerce brands an all-in-one retention marketing platform without the lift of a DIY project.
The problem
Your tools don't talk to each other
Email, SMS, loyalty, and on-site personalization often run in separate systems that never sync. Customers get generic messages because no single tool has the full picture, and conversions drop as a result.
What we hear from brands
a multi-channel DTC brand coordinating email, WhatsApp, and SMS: current tools are siloed and don't share data, leading to disconnected customer experiences
a vitamins brand: our tech stack is siloed, causing integration headaches between loyalty, subscriptions, and on-site experiences
an online fashion brand: SMS and on-site tools are siloed, and we have no unified customer profile
The new way
Segmentation without the spreadsheet
Instead of manual list pulls, ResearchTechBrief lets you segment by customer, product, brand, order status, or purchase history directly in the platform. Historical tracking, calculated fields, and nested logic replace the manual stitching altogether.
8.6x
campaign revenue growth once both regions shared one hub
1.8% → 6.8%
of total revenue attributed to campaigns
How it works
The switch, from the marketing team's side
Week one
You agree the roadmap and grant access. Nothing changes for your customers.
The weeks after
Your marketer migrates data, warms domains, and rebuilds the programs while your current campaigns keep going out.
Launch week
Sending moves over channel by channel, and the old tools stay available until you decide you are done with them.
The platform
Enterprise capability without the enterprise build time
ResearchTechBrief's commerce-specific data model is what lets it deliver enterprise-grade scalability without the usual months of implementation. The engine processes 2M requests per minute at under 300 milliseconds, keeping every module fast enough for live shopper behavior.
Your forward-deployed marketer
Deliverability is somebody's job here
Domains, sender signatures, and Postmaster are configured at migration and watched afterwards, with inbox placement treated as a metric rather than a complaint to answer.
Domains, signatures, and Postmaster configured for you
Email health monitored, not just reported
Warm-up handled during migration
Replace your stack
Consolidation without the compromises
Swapping five tools for one platform usually means giving something up. With ResearchTechBrief, brands report the opposite: recommendations, loyalty, and messaging all improve once they share the same real-time data instead of syncing through exports and integrations.
Replaces
Nosto
Rebuy
Yotpo
Attentive
What would change on your account
The useful conversation is about your data, your channels, and what a forward-deployed marketer would do in the first month.